During a World Wide crisis and in a fast-moving environment, e-commerce small businesses have to adapt to succeed. While everyone is buying stuff online nowadays, there are thousands of new stores up and running every single day, and you need to cover all your bases. What are the main things that you need to take into consideration to turn your dreams into real money online?
Invest in what your clients see
By this, I don’t mean your product alone. The first few seconds when a potential client accesses your store are crucial. They can decide that your business looks interesting and they might want to make a purchase, or they can move their attention to your competitors. Don’t hesitate to pay what it takes for an attractive, functional and catchy store. There are so many web developers out there to choose from; if you don’t have a big budget for this in the beginning, consider doing part of it yourself. Your creative marketing efforts will pay off!
Put yourself out there
You have access to millions of potential clients on social media, so don’t be afraid to access this power. From interesting posts on social networks to fun videos or paid advertisements, there are plenty of things that you can do to promote your products or services. Get into new partnerships or to talk directly to your customers; this is the beginning of something wonderful.
Know your numbers
There are many small expenses when you run an e-commerce business. You might be tempted to overlook them in the beginning, but they add up. When you know exactly how much you need to spend, you know exactly how much to charge for your products or services and you can price them fairly. This will prevent you from getting low-quality materials or to try to save a buck on important things such as the functions of your website. An accountant can be too pricey in the first few months, but online accounting services are generally more accessible.
Know your competition
It is important to know what other similar businesses have to offer. Even if you are not experienced in marketing, you can still check your competitors and differentiate yourself from them. If you all sell the same type of products for the same price, you will compete for the same customers. However, if you create something unique or you offer better deals, you have a better chance to have a returning buyer.
Your job doesn’t end when you sell a product
While your product is the star of the show, you also have to control what happens after the curtain is down. Collaborate with the best shipping companies, choose the best package (that is both protective and attractive) and reach out to your customers for feedback. In this way you ensure a permanent client base and you prevent problems such as delayed shipping or negative reviews.
Last but not least, never forget that your business represents a part of you and you need to have fun with it. You should continue to learn more and enjoy the process. A month with less sales is not the end of the world, as this gives you an opportunity to improve your products. One not-so-happy customer means that you now know about a problem that can occur and you can prevent it. Make a learning opportunity out of everything and keep things fun for you and your customers.
Infographic created by Clover Network, a small business payment processing company
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