Bennet Schwartz is a highly successful creative director who is passionate about both print and digital design. While he started his career as a creative director in the United States, Schwartz has since moved to Sydney, Australia in order to further his career and to take on new career challenges. In order to learn how to successfully emulate his career and to become a creative director in your own life, simply continue reading.
How to be a Creative Director like Bennet Schwartz:
Ensure that you’re highly educated or work on accumulating extensive industry experience:
There are two routes that you can take in order to land your dream position of being a creative director. You can take the safe, traditional route and to ensure that you have a bachelor’s degree in finance, management, computer science, or marketing or a creative discipline such as graphic design. While having a master’s degree can help you obtain a position as a creative director, many creative directors only have a standard bachelor’s degree.
If you don’t want to take the traditional path and go to college, you can still achieve your goal of becoming a creative director by gaining as much valuable industry experience as possible. If you’re at the beginning of your career, you may want to apply for related internships and fellowships, in order to get your foot in the door, so to speak.
Opt for positions that will give you management experience:
One of the key qualities of a great creative director is being able to delegate tasks to trusted team members who have the right skills and experience to handle each task or project. So if you want to become a successful creative designer, it’s well worth applying for job positions in a business industry that will allow you to gain valuable leadership and management skills that you’ll be able to use once you reach your goal.
Work on developing your communication skills:
It’s also a wise idea to work on developing your communication skills as when you become a creative director you’ll need to be able to front presentations and to be able to clearly and effectively communicate your ideas to your team members. One way to work on your communication skills is to join a Toastmasters club, which will give you the opportunity to practice your public speaking skills, in front of a supportive group of professionals.
Remember to network:
Networking is crucial if you want to become a creative director. As if you talk to like-minded individuals in your industry, you’ll be able to talk about your favorite techniques and inspiration as a creative. If you’re lucky you may also make contacts who may be able to provide you with valuable opportunities.
So if you want to become a highly successful creative director like Bennet Schwartz and to lead a team of creative, talented professionals, it’s well worth using the tips listed above in order to help you achieve your career goals.